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TV4 extends documentary brand

May 2, 2012 11.16 Europe/London By Julian Clover

Sweden’s TV4 is replacing its science fiction channel with an extension of the factual genre.

TV4 Fakta XL will focus on the world, people and technology and make its first appearance in August.

Included in the line-up is the acclaimed Danish series Korrespondenterna (Correspondents) and a wide selection of BBC programmes.

“TV4 Fakta has not only been a great viewing success and the nation’s leading documentary channel, but also an attractive environment for advertisers to buy space in. With TV4 Fakta, they now have better opportunities to reach a captive audience via a channel that we know that both viewers and advertisers will appreciate,” says TV4 Group channel director Peter Lindstrom.

The new channel will be offered up to all distributors.

Launched in 2005, TV4 Fakta is now one of Sweden’s Top 15 channels.

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Filed Under: Newsline, TV Edited: 2 May 2012 11:16

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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