Modern Times Group (MTG) has secured the rights to the Champions League in the Czech Republic for the next three seasons.
The rights include broadcast coverage on free TV and exclusive rights to pay-TV, mobile and internet coverage in the country.
Games will be shown live and in highlights on the free TV channel Prima Cool and include local language commentary, studio analysis and interviews, with the final be offered exclusively on a pay basis.
MTG already holds the rights to the Champions League in the Nordics, Baltic Republics, Bulgaria and Ghana.