Arnaud Verlhac is appointed deputy director worldwide distribution at Euronews, with the role of developing the channel’s international distribution across all broadcast platforms and in the out-of-home market.
While strengthening the current contracts under which Euronews is distributed to 350 millions in 155 countries, Verlhac is also tasked with launching the channel in new markets, developing its footprint in the United States and Asia, and increasing its distribution revenues.
Michael Peters, CEO of Euronews, commented: “I’m delighted to welcome Arnaud Verlhac to euronews, and particularly appreciate his determined, pro-active personality. He will dynamise our distribution operation beyond its classic commercial function, with the mission of consolidating euronews’ base in Europe, the Middle East and Africa; establishing the channel in Asia; and expanding its reach in the other continents.”
“I’m delighted to be joining euronews, the only news channel in the world that offers 11 linguistic services* and, in addition, distributes them globally,” said Verhlac.
“While leveraging our strong existing foundations, I wish to develop euronews’ distribution by ramping up our marketing actions to raise the channel’s visibility. In particular, I intend to dynamise our existing networks of broadcasters and providers, but also to build new networks that will promote the rollout of euronews’ offering. Besides my team’s presence at all our business sector’s big events, I wish to more strongly differentiate euronews in the news-channel space, which is continually growing larger and thus more competitive,” he added.
