MIG is to provide a payment and voting solution to the Sky-backed social media platform Zeebox.
The introduction of the Engage solution will finally offer viewers that utopia of conference PowerPoints, the ability to be able to buy what they see on screen, as well as enabling them to vote on TV talent shows.
The company says Engage combines established interactive solutions with an additional monetization stream for broadcasters.
Barry Houlihan, general manager of MIG, commented, “Zeebox has an innovative approach that is revolutionising the way viewers consume content related to television. The integration with our interactive social payments and voting solution, Engage adds new potential, creating social engagement revenue streams on platforms such as Facebook, iTunes and global Mobile Network Operators (MNO’s) for both themselves and their broadcast partners, whilst further enhancing the viewer’s immersive experience from the virtual couch.
Last May MIG was selected by Facebook as a Preferred Developer Consultant. The company has previously worked with ITV, Endemol, Freemantle Media and Channel 5.
The zeebox TV companion app is currently available on iPhone, iPad and on the web at zeebox.com and will launch on Android in 2012. Zeebox is initially available in the UK with plans for international expansion.
