All3Media, a UK-based independent production group, has unveiled plans to be the first independent production company to sell its programmes direct to consumers via Samsung and LG Smart TVs.
From March 2012, Samsung Smart TVs will feature the All3Media App with LG Smart TVs following closely behind in April 2012. Both services will initially launch in the UK rolling out in the USA shortly after. All3Media also plans to launch the service on further platforms and devices throughout the year.
“The new All3Media app will allow us to experiment with different payment models, to continue to get closer to our viewers and to experiment offering our content in a range of territories. It is estimated that there will be 500m connected TVs in the world in 2015 so now seems like a good time to experiment and learn about consumer behaviour.”
Over 230 hours of All3Media content including Skins, The Only Way Is Essex, Midsomer Murders, Derren Brown and Peep Show will initially be available to buy on a pay per view basis via the app. Further series from AAll3Media’s roster of over 20 independent production companies will be made available over time.