CABLE CONGRESS 2012 – BRUSSELS. Virgin Media registers a TiVo installation every 15 seconds and will make it available on tablets from this September, according to Neil Berkett, the company’s CEO.
Speaking in a panel discussion entitled Follow the customer, not the cable, he added that the service now has over 500,000 subscribers and will in due course embrace OTT.
In answering a question on whether Apple’s content strategy represented an opportunity or threat, Berkett said that if Apple were to dominate the entertainment market, cable companies would have to change their business model.
However, cable is flexible and certainly in the case of Virgin Media the company stays ahead of the curve.