German private broadcaster ProSiebenSat.1 is launching two new premium TV services, ProSieben Fun and Sat.1 Emotions, in early May.
ProSieben Fun will be aimed at a young audience. The broadcaster calls the new channel ‘the naughty little brother’ of its flagship channel ProSieben.
The channel will be on the air 24 hours a day featuring some of ProSieben’s most successful shows and comedies. In addition, there will be blockbuster US series, music highlights and action sports events.
Sat.1 Emotions is a family type channel with programming centred around dreams, desire, romance and love. In addition, the channel will show selected programming from the main Sat.1 chnanel, such as popular telenovelas, primetime shows and major movies.
With the launch of ProSieben Fun, the revamped Sat.1 Emotions and the existinbg Kkabel eins Classics, the ProSiebenSat.1 will have three premium channels, which are all available on bith SD and HD quality.
Christoph Bellmer, head of new TV ProSiebenSat.1 and CEO of the three TV channels: “We launched our premium channels over five years ago and we have grown them very successfully. We now have three stations in the market and we are therefore well placed. The viewers receive the programming they expect under our strong brands. We invest in quality and are confident of a further growth in the premium TV market.”