DNA TV, Finland’s largest cable TV operator, will launch High TV 3D today (Thursday, March 1).
High TV 3D will be available in Finland on the cable platform with a strong emphasis on 3D. High TV 3D lineup also encompasses lifestyle and entertainment programmes such as far-flung exotic destinations, coverage of exclusive parties, celebrity news and gossip, and a slate of in-house productions such as reality shows.
DNA is the leading cable operator in Finland, with 600.000 connected households and over 40% market share in cable.
“We are pleased to work together with High TV 3D in offering a completely new service to our customers. Homes in Finland are on a fast path towards high-definition era, and High TV 3D enables us to offer a 3D viewing experience to homes with the latest receiver technology. We decided to offer the channel to all our TV card subscribers as a free add-on in order to give a good start for 3D in cable,“ said Mikko Saarentaus, TV business director of DNA.
“It is indeed a major milestone for us, as an international 3D channel, to be present in Finland on the leading platform with the highest reach,” said Eric Klein, CEO of High TV 3D. “We are excited to be bringing the very best in lifestyle and entertainment programming to an audience that embraces Entertainment as the very essence of their culture.”
