British retailer Marks & Spencer (M&S) is the first UK retail partner to create an App for Samsung Smart TVs.
The new App which is available to download from Samsung’s Smart TV App store, and developed in collaboration with the multichannel video agency Adjust Your Set, will give viewers access to the latest in high street trends as well as tips on lifestyle, food, fashion and technology all from the comfort of their living room.
Guy Kinnell, marketing director for TV, Samsung UK in a statement: “The development of the M&S Smart TV App highlights the popularity of Smart TV as the most immersive and interactive format for consumers.
The M&S Smart TV App brings new lifestyle content from a trusted consumer brand, as well as give people a snapshot of how consumers will be able to shop in the future.’’
Susan Aubrey-Cound, director for new channels Marks & Spencer commented: “We’re continually exploring innovative, new ways to engage and interact with our customers. This app enables customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels.“
