The Dutch premium live football channel Eredivisie Live has reported a record number of subscribers. The channel now has 570,000.
The broadcaster said it has added 100,000 new subscribers during the first half of the 2011/2012 season.
Eredivisie Live hopes to add another 30,000 homes during the remaining part of the current season.
At the moment, a total of 605,000 homes are watching the channel, and of these 35,000 are taking advantage of a free promotional offer. The broadcaster hopes to add these homes as full paying subscribers.
Later this year, the Dutch clubs will open up a new bidding round for the live rights to the Eredivisie games, the premier Dutch football league.
