Sony Pictures Television (SPT) Networks has acquired the five Dolphin TV channels Movies4Men, Movies4Men+1, Movies4Men2, Movies4Men2+1 and Men&Movies.
In addition to acquiring the channels business Dolphin Broadcasting Limited, SPT has also taken a majority stake in advertising sales house Dolphin TV Limited.
The five new channels will be added to the UK network portfolio that includes the Sony Entertainment Television channel that debuted in the UK in April. The stake in Dolphin TV Ltd is an important step in SPT’s long term goal to build an advertising sales business across Europe, joining other SPT advertising joint ventures in territories including Romania and Croatia.
“Increasing our foothold in the UK is an important part of our EMEA growth plan,” explains Eddie Nelson, senior vice president, Networks, EMEA, at SPT. “As a well established specialist in the UK’s multichannel market, Dolphin is an ideal fit for SPT as we develop our channel portfolio and focus on expanding Dolphin’s market share of advertising sales. We are extremely excited about working with Dolphin’s existing clients and developing the teleshopping business.”
Dolphin’s channels business will now merge with SPT’s existing UK networks business.
The free-to-air channels are available over Sky and Freesat.
