182 million US internet users watched online video content in December for an average of 23.2 hours per viewer, according to comScore. The total US internet audience viewed 43.5 billion videos.
YouTube continues to dominate US online vides viewing with all Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 157.2 million unique viewers, while Vevo ranked second with 53.7 million.
Yahoo! Sites ranked third with 53.3 million viewers, followed by Viacom Digital with 45.8 million and Facebook.com with 42 million.
More than 43 billion videos views occurred during the month, with Google sites generating the highest number at 21.9 billion. The average viewer watched 23.2 hours of online video content, with Google sites (7.9 hours) and Hulu (3 hours) demonstrating the highest average engagement among the top ten properties.
Data reflecting viewing to YouTube partner channels revealed that video music channels Vevo (53.5 million viewers) and Warner Music (31.7 million viewers) maintained the top two positions.
Gaming channel Machinima ranked third with 22.7 million viewers, followed by Maker Studios with 10.4 million, FullScreen with 9.7 million and Big Frame with 8.3 million.
Among the top 10 YouTube partners, Vevo demonstrated the highest engagement (67 minutes per viewer) and highest number of videos viewed (782 million), while Machinima exhibited the second highest engagement (64 minutes per viewer) and number of videos viewed (340 million).
