The Czech on demand service Voyo.cz aims to end this year with 100,000 subscribers, according to Pavel Krbec, the head of internet operations at TV Nova.
Quoted by Digizone, he added that several thousand people are already paying to receive Voyo.cz, which introduced a fee in mid-December, having initially operated as a free service since its launch early last year.
At present Voyo.cz costs CZK189 (€7.38) a month to receive.
TV Nova is owned by CME, which has broadcasting operations in six CEE markets including the Czech Republic.
Its on demand service Voyo in Slovenia has operated on a pay basis since its launch and all the others will do so from early this year.