Central European Media Enterprises (CME) has announced the launch of a new channel in Bulgaria.
Known as bTV Lady and targeting a female audience, the service will officially make its debut on January 28 and offer a wide range of programming, including Turkish and Latin American telenovellas and US series, under the slogan “More for Her”.
CME already has a strong presence in Bulgaria, operating the national channel bTV and thematic services bTV Cinema, bTV Comedy, bTV Action and Ring.bg.
BTV Lady will be the 30th channel the company has launched in Central and Eastern Europe since it began operating in the region in 1994.
