SyncTV has confirmed its involvement in the new over-the-top service on the Xbox 360, launched by M6 on December 21.
The RTL-owned channel has gained access to a potential two million customers in France. “Apart from being one of the best-selling gaming consoles in the world, the Microsoft Xbox 360 is on a trajectory to become a dominant over-the-top platform for streaming media content,” said Christian Bombrun, deputy managing director, M6 Web.
Among the premium VOD content being offered by M6 are US series The Good Wife, Hawaii 5-0, and NCIS. There are also plans to take French programming to a wider international audience.
SyncTV’s M6-branded custom channel is one of the selected apps launched in conjunction with Microsoft’s launch of a new set of apps on the Xbox 360 in December 2011.
