The Connected TV Marketing Association (CTVMA) has named Accedo CEO Michael Lantz as its President for Europe.
The organisation is embarking on a series of global information and education programme initiatives in Europe designed to inform and educate the advertising, media and entertainment sector on the commercial opportunities of connected TV platforms.
Welcoming the announcement from Melbourne Australia, the Founder and President Asia-Pacific of the Connected TV Marketing Association James Grant Hay said: “We are delighted to have Michael Lantz, CEO and founder of Accedo as our President of Europe. As one of the world’s leaders in the TV app industry, Michael will play a key role in opening up industry trade dialogue amongst both the CE industry, as well the leaders of broadcasting, advertising and entertainment in Europe”.
In the UK the CTVMA has also appointed Dr William Cooper, CEO and founder of informitv to function as its Honorary UK Chair.
On January 10 CTVMA will be the release its first CE Information Packs to industry at the Consumer Electronics Show (CES) in Las Vegas Nevada.