MTV Networks Africa will expand its portfolio of brands in sub-Saharan Africa with the launch of Comedy Central via MultiChoice’s DStv platform.
The deal was announced by Alex Okosi, SVP and managing director, MTV Networks Africa and Aletta Alberts, general manager content for MultiChoice.
Launching on December 6, 2011, Comedy Central will be a bespoke 24-hour English language comedy channel reaching viewers in 47 territories in sub-Saharan Africa via the DStv Premium bouquet. Programming will include The Daily Show with Jon Stewart, The Colbert Report, The Comedy Central Roast of Charlie Sheen and brand new episodes of South Park.
Okosi said in a statement: “We are delighted to bring humour, smiles and laughter to viewers by adding Comedy Central to our existing portfolio of brands targeting kids and youth. Comedy Central enables us to deliver innovative content to adults while also offering a one-stop shop for clients targeting viewers from 4 to 40-plus. There is a huge appetite for quality comedy content on the continent and Comedy Central is set to serve a menu of side-splitting entertainment that will help viewers to see the funny side of life.”
“DStv is all about big entertainment and Comedy Central is a good fit for our platform,” said Alberts. “Our DStv Premium subscribers across South Africa and the rest of Africa will undoubtedly enjoy the unique combination of world-class comedy, mixed with local flavour.”
