Television broadcasting executives, technologists and engineers attending the Future of Broadcast Television Summit in China agreed that a global approach to the future of terrestrial TV broadcasting is the ideal method to avoid competing standards, overlap, and inefficient deployment of new services.
At the conference, more than 200 delegates officially expressed unified support for a joint declaration signed by technical executives from 13 broadcast organisations from around the world that calls for global cooperation to define new requirements, unify various standards, and promote sharing of technologies to benefit developed and under-developed countries and conserve resources.
The supporters for the declaration agree to three major initiatives:
- Define the requirements of future terrestrial broadcast systems.“The collaboration between broadcast and Internet content will play a vital role in providing attractive services. The broadcast industry is committed to developing necessary technologies to create and deliver new media and information services by taking advantage of future broadcast systems. We also know the critical role played by broadcasting in times of emergency,” notes the declaration.
- Explore unified terrestrial broadcast standards. “We aim to promote cooperation among broadcasters, communications companies and manufacturers of broadcast equipment and all types of receiving devices. We seek to maximize proper and efficient use of spectrum resources, as well as exchanges and cooperation between communication systems and broadcasting on both a technological and business level,” says the declaration.
- Promote global technology sharing. “A future broadcast ecosystem, with collaboration between different areas and among broadcasters, research institutes, and industries, will foster new broadcast technological innovation. We commit to the elimination of broadcasting technological gaps. W realise that advances in broadcasting technologies should benefit both developed and developing countries,” the declaration states.
The declaration was signed by technical executives of the Advanced Television Systems Committee (ATSC), Canadian Broadcast Corporation (CBC), Communications Research Center (CRC), Digital Video Broadcast Project (DVB), European Broadcast Union (EBU), Electronics and Telecommunications Research Institute (ETRI), Globo TV Network, IEEE Broadcast Technology Society, National Association of Broadcasters, National Engineering Research Center of Digital TV of China, NHK Science and Technical Research Laboratories, Public Broadcasting Service and the Brazilian Society of Television Engineers (SET).
