Altibox has seen a 35 per cent growth in user numbers to its VOD portal since its relaunch in January 2011.
The Norwegian IPTV provider was one of the first operators to use the Pace Elements software platform, said to provide a simple, highly intuitive experience when searching and navigating its on-demand film and TV content.
“Our previous Video on Demand portal was static and users often found it difficult to navigate the large library of content available,” said Per Andre Rykus, VP market, sales & products, Altibox. “Since we’ve re-launched with a much more intuitive and feature rich portal, we’ve seen huge growth in its use and purchase of content. Cobalt has proven to be a powerful and flexible tool to feed our front-end application and support our new user interface and interaction design.”
Cobalt, part of Pace’s Elements software platform, is a range of cloud-based software components that deliver customisable, fast, highly visual and interactive services across all devices. Content can be tagged with a range of internal and external metadata.
By highlighting special offers and enabling users to find more relevant VOD content, Altibox has been able to maximise the revenue opportunity provided by this valuable content.
Pace has worked with Altibox to deliver a cloud-based data catalogue and management system, enabling subscribers to create their own personalised lists, rate programs and bookmark their favourite shows. This has allowed Altibox to build on the Cobalt software modules’ application programming interface (API) to create a new dynamic user interface, and a simplified, personalised search and discovery experience.
