Spain has agreed to adopt HbbTV has its system of choice for connected TV. The ministry of industry, tourism and trade has approved a document put forward by the Association of Interactive Television (AEDETI) and signed by 54 national and international companies.
AEDETI first began its exploration of HbbTV in 2009 under a mandate issued by the ministry of industry’s technical mforum on digital trade.
This work was initiated in 2009 from a mandate from the Technical Forum Digital TV sponsored by the Ministry of Industry. Spain will follow HbbTV 1.1.1, published by the HbbTV consortium and approved by ETSI.
According to GfK, around six million connected TV sets have already been sold in the Spanish market, a figure that is expected to have risen by at least 15% during the course of 2011.
Mediaset España and Telefonica are already running a pilot. Mediaset’s Telecinco is bringing in content from Telefónica’s services such as Movistar Imagenio, Movistar Videoclub and Terra TV.