Warner Bros. has signed a major film distribution agreement with Amazon’s Lovefilm.
Spanning the latter’s digital subscription, download to own and pay-per-view services, as well as Warner Bros’ branded SVOD service WarnerFilm, it will offer wider choice and more access to Warner Bros. content across a range of options.
An exclusive second window subscription pay-TV deal will see Warner Bros.’ recent and forthcoming film releases added to Lovefilm’s Watch Online service through the Lovefilm Player, either on the PC or accessible via Sony PlayStation 3, Apple iPad, a growing number of web-enabled TV sets and Blu-ray players, and later this year Microsoft Xbox 360.
Movies exclusively available at the start of the deal next month will include The Dark Knight, The Hangover, Gran Torino and Sex and the City 2.
In the coming months and years, Lovefilm customers, who subscribe to streaming as part of their package, will be able to instantly watch a regular flow of Warner Bros.’ recent movies.
The deal will continue to make the studio’s film releases available for purchase or rent digitally; via Lovefilm market-leading DVD and Blu-ray subscription rental service, through which DVDs and Blu-rays will be available by post 60 days after retail release, from 2012; and via WarnerFilms.
