WATCH VIDEO. Roku has announced that consumers in the UK and Canada will be able to purchase its streaming players beginning in early 2012.
Roku launched the first Netflix streaming player in 2008 and now claims to be the leading streaming platform in the US. The set-top box offers more than 350 channels of content, including Netflix, Amazon Instant Video, Hulu Plus and music service Pandora.
“This year has been one of many accomplishments for Roku in the US. In July, we introduced Roku 2 which brings casual games to the TV and last month we unveiled the $49.99 (€37.04) Roku LT. We’ve added casual games including Angry Birds and Pac-Man as well as premiere channels including HBO Go,” said Roku Founder and CEO Anthony Wood.
“And now we’re looking forward to kicking off 2012 by expanding to Europe and Canada and providing consumers abroad with the best in streaming entertainment; a natural evolution for Roku.”
Roku is expanding its open platform to support region-specific channels. Publishers of video, music, games and other internet-delivered content can now reach their customers’ TVs directly through Roku. Content can be free, ad supported or paid.
Watch the Roku US commercial; in the US Roku boxes sell for $59.95 and upwards; no UK pricing details have been issued.
