India’s Zee TV will deploy the Over-The-Top (OTT) TV solution from Siemens CMT on a world-wide basis to deliver Zee content to viewers via the internet. Zee TV’ service is called Ditto TV.
Zee Entertainment will launch more than 100 TV channels and thousands of hours of on-demand content in HD quality under the brand Ditto TV. The service will be accessible on a wide range of different CE devices all countries across the world in which Zee TV is available: India, UK, USA and the United Arab Emirates. Siemens CMT supports Zee Entertainment by a technology end-to-end solution including content aggregation, protection and delivery.
The multi-screen offering Ditto TV will be launched in October, and provides a completely new TV experience for viewers. By means of the Siemens Swipe technology, the user can direct the currently active content to another device at the touch of a finger – and continue viewing seamlessly. The user interface is automatically scaled to fit all devices. The system supports all types of devices, from PCs to tablets, smartphones and mobile phones, up to Connected TVs. The Siemens Over-The-Top TV suite of technologies enables live-TV, VOD and time-shifted TV. Viewers can subscribe to specific channels and order movies by pay-per-view. A recommendation engine suggests personalised highlights to the viewer.
Vishal Malhotra, business head, digital media at Zee Entertainment, said in a statement: “With Ditto TV, based on the OTT-solution from Siemens CMT, we open up a completely new TV experience to all our viewers in the whole world. TV and content can be enjoyed regardless of the device – be it PCs, Connected TVs, tablets or on mobile phones which are wide-spread, especially in India. Siemens CMT’s understanding of our requirements for product and business modeling convinced us already in the pre-run of the project – and also now during active deployment. Together with Siemens CMT as our technology partner we will be enabled to take a pioneering role in OTT TV on a global scale.”
Stefan Jenzowsky, head of multimedia Siemens CMT, added: “We are pleased to support Zee TV in the launch of this new innovative multi-screen TV service across several regions. Our OTT TV solution can change the way TV programming and content are distributed and consumed. TV operators can offer their content securely to a broad audience and this without high investment in additional hardware. Viewers benefit from the opportunity to individually select content of choice and the use of advanced innovative added value services. The cooperation with Zee Entertainment positions our solution right into some of the most interesting markets worldwide.”
