Eutelsat will start marketing KabelKiosk Choice, its new VOD service using the HbbTV hybrid standard, in January 2012.
Eutelsat’s KabelKiosk, the German language headend-in-the-sky service, will launch the comprehensive interactive HbbTV service for cable and IP networks offering HD-quality VOD as a white label approach for network operators.
With current top movies inclduing US blockbusters, interactive applications, external content providers, EPG services and local content, KabelKiosk Choice offers flexible and comprehensive value-added services for next-generation television.
The new service includes a rich on-demand offering, an app section, a TV tips guide for TV and VOD, and individual recommendations and local content.
KabelKiosk Choice claims to be extremely flexible and geared to the diverse needs of network operators. With the KabelKiosk HbbTV Choice Configurator operators can easily add local and regional content such as news, RSS feeds, video clips or marketing campaigns to increase customer loyalty into the service.
Eutelsat KabelKiosk Choice offers a white label approach. This allows network operators to offer the hybrid TV services under their own brand name using their own design and marketing.
KabelKiosk Choice is ready to start on HbbTV-compliant digital cable receivers. In future, the new service will also be available directly on connected TVs with HbbTV functionality.
“With KabelKiosk Choice, we provide our clients and partners a highly flexible and innovative service for hybrid-ready TV. With our comprehensive network solution, we enable our partners to take advantage of the hybrid TV world for themselves and actively use it to generate new revenue streams by offering attractive value-added services,” said Martina Rutenbeck, CEO Eutelsat Germany.
“At the same time we offer infrastructure and content providers and channel partners of KabelKiosk access to a user-friendly platform with which they can tap into additional new shares in the entertainment market of the internet.”
