SES has appointed Niclas Friese-Greene as SVP marketing and corporate communications.
In the newly created position, he reports to Ferdinand Kayser, COO, and Romain Bausch, CEO of SES respectively. He will be responsible for the worldwide marketing activities including market communications, as well as for corporate communications.
Niclas brings almost 20 years of experience in the fields of product management, marketing and sales, the majority of which have been in technology-based organisations. His global roles have included Loewe, Grundig, Nintendo, Premiere and Siemens Mobile.
Since 2007, Niclas has been working as an independent professional and managed projects in the UK, US, Switzerland, Germany and France. Since early 2011, he has also been responsible for the SES re-branding after the company had reorganised its management and organisation structure. The new SES brand identity was presented at IBC in Amsterdam in early September.
“The appointment of Niclas marks another step to further strengthen our customer focus, our market visibility and our go-to-market approach”, Romain Bausch and Ferdinand Kayser said in a joint statement. “Within the new global organisation that we created earlier this year, we will be able to operate with a single face to our customers in all the regions and markets where we are active. We are convinced that with Niclas we will be able to create a strong marketing and communications organisation which will also help us to satisfy the high demand for satellite capacity and services in emerging markets and participate in their dynamic growth.”