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New logo and idents for Comedy Central

September 30, 2011 09.21 Europe/London By Robert Briel

VIDEO. Comedy Central channels in a number of European countries get a new logo and idents from October. The new design was introduced last January in the US, where it was met with mixed reactions.

Comedy Central’s new logo leaves behind the previous theme of a world-sized “tower” broadcasting the network, in favour of an image of two “C”‘s, with one of them and the word “Central” turned upside-down within the new logo mark. The new logo was designed to represent the network’s unique brand of comedy.

The new logo has won several awards in the US, but also met with some criticism claiming that the new identity is not representing the channel’s programming.

Poland was the first country that started the international rebrand in Europe on February 20, 2011. The Netherlands starting and the German speaking markets are now following on October 1, 2011.

Comedy Central’s New Logo from Cliff Kuang on Vimeo.

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Filed Under: Newsline Tagged With: Comedy Central, Viacom Edited: 30 September 2011 09:42

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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