IBC 2011 – AMSTERDAM. Although the drivers of 3D have to date been flat screen manufacturers and pay-TV operators rather than great content, the format has become an important part of the industry in Europe in just over a year, according to Thomas Wrede, VP reception systems, SES Astra.
This is demonstrated by the fact that 1.7 million 3D flat screens have been sold to date and over 80 Blu Ray titles are now available in 3D.
Furthermore, Astra is already carrying eight 3D channels and there are now several CE devices with small autostereoscopic displays on the market.
Wrede added that market participants have to continue their 3D consumer marketing efforts and SES will continue to play a role in the future of 3D.
