IBC 2011 – AMSTERDAM. SES S.A. has presented a new brand identity and logo at the opening of the IBC in Amsterdam. The new brand is centered on the consistent use of the SES name and logo throughout the markets in which SES operates worldwide.
“The introduction of the new corporate identity supports SES’s efforts to create a homogeneous global presence and a single interface for customers in established and emerging markets,” according to a press release.
The various entities such as SES Astra and SES New Skies have disappeared, but Fredinand Kayser said that for the conusmr the Astra brand will continue to exist. For instance, for the big digital switchover campaign in the German market.
SES’s management now consists of Romain Bausch, president and CEO, Andrew Browne, CFO, Martin Halliwell, CTO, Fredinand Kayser, CCO and Gerson Souto, chief development officer.
“When we implemented a streamlined management structure back in May, we laid the basis for the execution of our ambitious global goals and our growth strategy,” said Romain Bausch, President and CEO of SES. “Our new corporate design will support our efforts to grow our business and develop a single customer interface, further intensifying customer proximity and our links to industry. The new SES structure and appearance represent a next logical step in the development of our company as a leading and innovative satellite operator.”