• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Three German broadcasters launch HbbTV apps

September 2, 2011 07.37 Europe/London By Robert Briel

Three German broadcasters – home shopping channel QVC, private broadcaster Vox and regional public broadcaster NDR – have launched interactive HbbTV services.

QVC offers a catch-up TV service where viewers can see programmes on demand. It is also possible to search for products on six thematic channels, covering fashion & accessories, beauty & vitality, kitchen & cooking, home & DIY, jewelry & watches and hobby & technology.

“We consider ourselves no longer to be just a pure teleshopping company, but as a multimedia mail order company. QVC uses all major digital distribution channels, television, internet and mobile networks. We bring this together with HbbTV” said Rainer Sura, director of multimedia reach development of QVC Germany. “With our five ‘medatheks’ the viewer can be its own programme director. HbbTV offers an entirely new way of shopping.”

Private broadcaster Vox, part of the German RTL Group, also launches an HbbTV app, mainy aimed at cooking and the kicthen. The channel offers recipes from their various cooking shows under the ‘red button’. Until now, these recipes were only available on the internet.

Regional public broadcaster NDR, based in Hamburg and part of the ARD, has also launched its HbbTV service offering access to the complete NDR Mediathek including regional news magazines and current affairs, as well as documentaries and TV series.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Connected TV, Hybrid, Newsline Tagged With: HbbTV, NDR, QVC Edited: 2 September 2011 11:38

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Turkey blocks Deutsche Welle and VoA
  • Canal+ Austria added to Apple TV
  • Redge Technologies extends TVN Warner Bros. Discovery contract
  • Polish pay-TV: new statistics
  • Countdown to Canal+ Sport launch

Watch Video

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

24i on app development and viewer recommendations – ANGA COM Roundup Video

Julian Clover speaks to 24i's Sales Director Operator Solutions, Lennart Broers, about how apps are becoming more important to pay-TV operators, and the recent acquisition of recommendations company The Filter. … [Watch Now ...]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...