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Amazon buys Pushbutton

July 28, 2011 11.50 Europe/London By Julian Clover

Push Button Holdings Ltd, which develops interactive applications for connected TV, has been acquired by Amazon. The company played a key role in the development of the Lovefilm player. The electronic movie rental service was purchased by Amazon earlier this year.

“Pushbutton has a strong reputation for delivering amazing user experiences on connected devices,” said Greg Greeley, Amazon’s Vice President of European Retail. “They were instrumental in helping launch the Lovefilm player through a variety of devices, and we look forward to helping them continue to innovate on behalf of customers.”

Pushbutton has also worked with BT Vision, BBC, National Geographic, Virgin and RTL Group.

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Filed Under: Finance, Newsline, On Demand/VOD Edited: 28 July 2011 11:50

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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