The number of homes receiving pay-TV services in Russia rose by nearly 2 million in 2010, according to a study produced by the local company Discovery Research Group.
The findings of the study, published by AKTR and RBK, focus on the main pay-TV market segments and tend to contradict those of studies by other companies, among them iKS Consulting and J’son & Partners Consulting.
They say that the number of pay-TV homes in Russia at the end of 2010 stood at 16.3 million, up from 14.5 million a year earlier.
Cable accounted for 67% of the market, equivalent to around 10 million homes, followed by satellite with 31% (around 6 million homes).
The number of IPTV subscribers meanwhile stood at around 500,000. Russia’s pay-TV market is dominated by six companies – Tricolor TV, Comstar-UTS, ER-Telecom, Multiregion (now part of MTS), NTV-Plus and Svyazinvest – which between them account for 65-70% of subscribers.
Earlier this year, Broadband TV News published the report Digital Broadcasting in Russia. The report details the platforms, the ownership and regulatory structure with sections on public and commercial television and the developing formats of mobile TV, HD and 3D.
