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ITV Player first on Android, iOS to follow

June 21, 2011 08.36 Europe/London By Robert Briel

ITV has launched its catch-up TV service ITV Player for Android, a new video catch-up service for mobile and tablet devices. Viewers can watch all ITV programmes of which the rights to show on mobile are cleared, for up to seven days after broadcast.

ITV Player works on Android mobile and tablet devices that run Android 2.2 (or higher), Adobe Air 2.6 (or higher) and are connected to wireless internet. So no streaming is possible over mobile phone networks. Catch up on programming is available from ITV1, ITV2, ITV3 and ITV4.

The app is free to download with unlimited usage. People need to register first with their email address. Viewers can browse recommended programmes or search for programmes by channel and alphabetically.

Viewers must be in the UK to view the ITV programmes. “Unfortunately we’re unable to show our content to users outside the UK,” according to the broadcaster. “People in some regions will be restricted to only viewing ITV2, ITV3 and ITV4 programmes.”

Following the release of the Android ITV Player the broadcaster is now also working on applications for other devices including iPhone and iPad.

Last month the BBC launched its Android iPlayer app for UK audiences – a year after its iOS app was launched.

In a related development, there is now an official Wimbledon 2011 app out for iPhones and iPads, available for download from the App Store. The free app constantly updates with scores, schedules and on-demand videos and refreshes every 30 seconds.

There is no live video, but there are three radio stations that you can stream from the app – Radio Wimbledon, Centre Court and Court No.1.

(Picture courtesy of ITV)

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Filed Under: Editor's Choice, Mobile TV, Newsline, On Demand/VOD Tagged With: Android, ITVPlayer Edited: 23 June 2011 07:39

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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