• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Microsoft adds live TV to Xbox Live

June 6, 2011 23.03 Europe/London By Robert Briel

“This is the year live television comes to Xbox 360,” Microsoft VP Marc Whitten said during a keynote address at the E3 show in Los Angeles. To begin with, an agreement with YouTube will bring more video to the console, to be followed later by as yet unannounced live TV channels.

In the US, Xbox Live subscribers can already access VOD from Netflix and Hulu Plus as well as Microsoft’s Zune service, but there was surprisingly no connection to Google’s YouTube.

The press release doesn’t give away many details about the planned live TV service: “Now, Microsoft has announced its commitment to expand access to live television programming on Xbox 360 to more providers in the United States and around the world during the upcoming year. Consumers will enjoy news, sports and their favourite local channels, all just a voice command away, on Xbox 360.”

The company plans to work with, rather than compete with, traditional platforms such as cable companies. In Europe, there is already programming available in the UK (through a deal with BSkyB) and a similar one in France with Canal+. Under the French agreement, the Xbox console acts as a de facto decoder of the premium pay-TV provider. And just recently, the Russian IPTV service Beeline TV is to become available through the Xbox 360.

Earlier this year, there were already rumours around that Microsoft would enter the television business to compete with Apple and Google. But the fact that apart from YouTube no concrete deal were announced might be sign that Microsoft finds dealing with studios and broadcasters as difficult as Google and Apple. These two contenders in the connected TV space are still struggling hard to find the right business model – and the right connections.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Connected TV, Editor's Choice, Newsline Tagged With: Microsoft, Xbox, YouTube Edited: 9 June 2011 12:08

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Birmingham 2022 Commonwealth Games breaks BBC Sport streaming record
  • Warner Bros. Discovery: Hannes Heyelmann announces management team for GSA
  • Magyar Telekom gains TV subs
  • Serbia’s Yettel boosts sports offer
  • Viaplay facing Polish fine

Watch Video

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

Xperi on using AI to identify your audience – ANGA COM Roundup Video

Patrick Byrden, Xperi's VP of Business Development & Strategy, tells Julian Clover how the company is using AI to detect who is watching the TV, and providing them with more relevant content. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...