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Netflix dominates US broadband downloads

May 17, 2011 22.10 Europe/London By Robert Briel

In the US, Netflix is now 29.7% of peak downstream traffic and has become the largest source of internet traffic overall, according to research from Sandvine.

Currently, real-time entertainment applications consume 49.2% of peak aggregate traffic, up from 29.5% in 2009 – a 60% increase. Sandvine forecasts that the real-time entertainment category will represent 55-60% of peak aggregate traffic by the end of 2011.

In Latin America, social networking (overwhelmingly Facebook) is a bigger source of traffic than YouTube, representing almost 14% of network traffic. Real-time entertainment represents 27.5% of peak aggregate traffic, still the largest contributor of traffic in that region.

In Europe, real-time entertainment continues a steady climb, rising to 33.2% of peak aggregate traffic, up from 31.9% last fall. BitTorrent, a peer-to-peer (P2P) file sharing protocol, is the largest single component of both upstream (59.7%) and downstream (21.6%) (see figure below for European figures).

Internet traffic during peak periods. In the UK, BBC’s iPlayer is 6.6% of peak downstream traffic, reflecting the demand for localised content in many markets. Overall, individual subscribers in Europe consume twice the amount of data as North Americans.

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Filed Under: Newsline, Research Edited: 18 May 2011 12:05

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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