Muzu.tv, the music video site, and Metacafe, the video entertainment site, have signed a content deal that will extend the geographic reach of artists’ videos from all four major record labels and from thousands of independents.
From next month, Muzu.tv’s content, which at 85,000 videos constitutes the largest legal catalogue of online music videos in the world, will be made accessible to Metacafe’s 10 million unique monthly users in Europe. This will include video content from all four major record labels, as well as the key independents, and exclusive live footage (in the form of Muzu.tv’s “Live and Loud” sessions) and behind the scenes videos. Metacafe’s 35 million unique monthly users beyond Europe, including the US, will be able to view Muzu’s independent catalogue.
Muzu.tv, launched in 2008 in Dublin and with offices in London, was one of the first legally licensed online music video sites and is the only dedicated online music video company to be fully licensed by all four major record labels. The company also powers music video for over 100 sites in the UK, including NME, Express Group, AOL, 4music, HMV, and Mama Group.
Ciaran Bollard, CEO and co-founder of Muzu.tv said in a statement: “It’s great to know that Muzu.tv’s content will now reach 15 million consumers in Europe and 50 million globally. We are particularly excited about our partnership with Metacafe because it is the first time Muzu’s entire content library is being fully integrated with another video site. This, together with the significant increase in geographic reach, means more revenue for artists and labels signed up to Muzu.tv, since all advertising income generated is shared 50:50.”
Timothy Rottach, head of international sales and partnerships at Metacafe, said: “Music videos are amongst the most viewed type of online content, and certainly one of the most important parts of our proposition as an entertainment destination, alongside film, video games, sport and TV – so we are delighted to be able to strengthen our offering by partnering with one of the leaders in the field.”
