French media group Trace has appointed Emmanuel Genin as VP, distribution and business development. He will be in charge of distributing the channels, the content and formats.
Genin will coordinate the operations carried out by the in-house distribution teams and a networks of independent agents.
Before joining Trace Genin worked for the AB Group and Eurosport. From 2009 he was distribution development director for Lagardere Active for their French and international channels. During that time, he was particularly active in the distribution of the Russian and CIS versions of the children’s channels Gulli and Tiji and the launch of Mezzo HD in France and abroad.
