YouTube has started the initial roll out of YouTube Live, which will integrate live streaming capabilities and discovery tools directly into the YouTube platform. Live programming on offer includes Wildearth TV, Indian Premier League Cricket from the India Times and This Week in Startups.
On the new YouTube Live browse page viewers can find all live events happening on YouTube. and add events to their calendar. By subscribing to YouTube live-streaming partners people will be notified of upcoming live streams on their customised homepage.
In the recent past, YouTube live streamed a number of popular concerts, sporting events, and interviews, but primarily on a one-off basis.
YouTube is also gradually rolling out a live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube. The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead.
