The leading Russian cable operator NKS plans to significantly increase its presence in the capital, Moscow, by the end of this year.
Quoted by AKTR and Digit, Dmitry Bragin, the company’s deputy general director of sales and marketing, said that NKS expects to then have a 15-20% share of the capital’s digital TV market – it currently claims between 3-5% – by acquiring 70-80,000 new users.
Sergei Kalugin, the director general of NKS and its parent company National Telecommunications, added that it also plans to increase its broadband internet subscriber total in Moscow from the current 200,000 to at least 300,000 by the end of the year.
He added that revenues from digital TV services are expected to reach around R150 million (€3.7 million) this year, as opposed to some R10 million in 2010.
Data produced by iKS Consulting points to there being a total of 893,000 digital TV subscribers in Moscow by the end of this year, or 69,000 more than 12 months earlier.
