US-based video search engine Blinkx has announced it will acquire the online advertising services and technology business Burst Media Corporation in a deal valued at $30 million (€20 million).
The combination of the two companies will bring Nlinkx’s 35 million hours of online video and TV to Burst’s audience of over 130 million unique users.
Burst’s network of publishing partners reaches over 61% of the US online population. It ranks as the 36th largest US media property and the 30th largest UK media property on the internet, according to comScore research.
Blinkx also recently announced that the blinkx app will be offered through Boxee’s App Library where viewers can access blinkx’s index of 35 million hours of video content directly from their television using the Boxee Box by D-Link.