MIPTV 2011 – CANNES. The Sundance Channel announced a major distribution deal with Spain’s Imagenio, of which an important feature is the fact that it includes streaming content to mobile devices. Tailoring to the operator’s needs is key.
“We have broad rights that can be adapted to suit customer’s priorities for various platforms,” said Ed Palluth, SVP distribution, Rainbow Media Global, “In the case of Imagenio, we offered mobile streaming.” Additionally, Sundance Channel is offered as a 24 hour SD and HD channel.
Rainbow Media Global’s brands also include WE tv, a female-skewed channel which so far has not made it into Europe, but has been well received in the Asian market. The channel centers on major milestones in women’s lives, such as weddings. Palluth stated, “Our wedding content has strong appeal in the marketplace.”
In a related development, Cinémoi and Sundance Channel Global have joined forces to offer unprecedented access to the Cannes Film Festival in a deal facilitated by 3DD Entertainment.
Beginning on May 12, Cinémoi will air comprehensive coverage of Festival films as well as exclusive interviews and red carpet moments hosted for the first time by Jonathan Ross. Sundance Channel, Cinémoi, Non-Stop Television and Studio TV will broadcast coverage to audiences in more than 25 countries across the UK, Europe, Asia, Canada and Australia.
Oliver Bengough, CEO of Cinémoi, in a statement, “With Sundance Channel as our partner and Jonathan Ross as our host, we can bring the excitement and glamour of Cannes to a global audience in a way that has never been seen before!”
