Civolution, which provides technology and services for identifying, managing and monetising media content, has announced plans for new Second-Screen Synchronization and Automatic Content Recognition (ACR) applications. The technology will be on display at the NAB event in Las Vegas next week and at ANGA Cable in Cologne during May.
The technology makes it possible to enable synchronization of content between TV and other devices – such as tablets and mobiles, or within the TV itself.
“In today’s media universe of multi-platforms and a growing variety of viewing devices it is crucial for content owners and advertisers to interact with the content and to better communicate with consumers. Our media synchronization applications enable the industry to connect with the consumer specifically based on the content they are currently watching in real time or time-shifted,’’ says Alex Terpstra, CEO, Civolution.
The Automatic Content Recognition solution is an integrated application in connected media devices such as connected TVs. It allows content (re)placement or triggering of events based on identifying the viewed content. Using advanced content identification technology, triggered events are accurate and transparent to any type of distribution or time shift.
The Second-Screen Synchronization application allows for the automatic identification of the TV channel being watched and the content being played. Upon identification it enables precise time-synchronization between content played on TV and mobile devices such as tablets and smart phones. The real-time interactivity between the devices, enabled by content identification, automatically handles distribution delays and supports time-shifted viewing.
