• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

New look for Eurosport

March 31, 2011 09.29 Europe/London By Julian Clover

WATCH VIDEO. Eurosport Group has unveiled a new brand identity that will run right the way across its multimedia platform from April 5.

The launch follows an 18-month rebranding review that has resulted in new on-air graphics, a new musical identity, and a ‘soft’ evolution of the on-screen logo.

The new brand identity and graphics revamp will be deployed on-air, online and mobile, as well as for the group’s advertising, marketing and corporate communications.

“We believed the time was right to modernise and energise our brand to reflect our position as the leading provider of live sports in Europe, as well as our continued expansion as an international media group,” says Laurent-Eric Le Lay, Eurosport Group Chairman & CEO. “Live sports generate powerful emotions for sports fans, and we wanted to create an environment centred around these emotions, putting the fan at the heart of the action.

The new on-air elements have been scripted and directed by Paris-based broadcast production agency, Les Télécréateurs.  A series of six new channel idents have been shot each drawing on one key emotion for its inspiration:

Joy, Anger, Empathy, Encouragement, Surprise and Anguish, and incorporating 18 different sports disciplines.

A cross-media pan-European communications campaign including TV, print, web and mobile advertising, PR, dedicated micro-site, consumer competition, music downloads, and social media, will launch simultaneously with the new on air look.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline, TV, Video Tagged With: Eurosport Edited: 4 April 2011 18:11

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

White Paper – Smart Router: The Gateway to Next-Gen Services

Predicting the future may be folly but preparing for it is vital. With the growing consensus that the network edge is about to play a much bigger role in service delivery, operators need strategies now to prevent rivals from taking a lead and internet giants from locking them out of providing next-generation services.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Most Popular

  • Disney+ and ITVX agree reciprocal content share 
    Disney+ and ITVX agree reciprocal content share 
  • Sky Broadband becomes UK’s fastest service
    Sky Broadband becomes UK’s fastest service
  • Macron announces UK support for Eutelsat
    Macron announces UK support for Eutelsat
  • Sky adds new rewards to loyalty programme
    Sky adds new rewards to loyalty programme
  • Max makes transition to HBO Max
    Max makes transition to HBO Max
  • Roku launches What to Watch
    Roku launches What to Watch
  • DMC acquires Plazamedia from Sport1, merges with RT1.TV
    DMC acquires Plazamedia from Sport1, merges with RT1.TV

White Paper

Eutelsat planning capital increase to become European Starlink

The French state has bolstered its take in Eutelsat as part of a €1.35 billion capital increase. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.