French online video websites offered 17,000 videos in December 2010, according to the TV Replay research by the CNC. Newscasts form the majority of the catch-up TV offer.
The research was carried out by TV-replay.fr on behalf of CNC, the French National Institure of Movies and Animations. It started to investigate the market for online videos in October 2010. At that time, 15,000 different videos were available. This grew to over 16,000 videos in November 2010 and over 17,000 videos in December 2010. The figures represent catch-up programming from free-to-air broadcasters.
Television news is the main feature of online videos, with 50.0% of videos on average last quarter of 2010, followed by current affairs programmes (42.4%). Animation, documentary, fiction and movies constitute 7.5% of videos on the internet. The offer consists of 544 drama productions (382 hours), 416 cartoons (115 hours), 256 documentaries (206 hours) and nine feature films (12 hours) per month on average in the last quarter of 2010.
French fiction dominates the supply of fiction by making available free to air channels on internet TV catch-up (45.6%). It precedes American fiction (36.7%), European non-fiction in French (10.4%) and the fiction of other nationalities (7.4%).
52.8% of French internet users say they use catch-up TV; 36.4% said they watch television catch-up programmes at least once a week. 78.7% of all people watching online videos says they did so on a computer. 42.6% said they used catch-up TV on their TV set. Only 6.4% used amobile device.
According to data collected by the CNC, 5,561 movies were available on VOD in the first half of 2010 on the eight platforms studied by the CNC (Arte VOD, CanalPlay, Club Video France Televisions, Orange, TF1 Vision, Universciné Virgin Mega). Since June 2007, the supply of available films has been multiplied by 2.7.
French films made up the largest share (2,330 titles), ahead of American movies (1701 film), and films of other countries (1,063 film).
According to the barometer from NPA-GfK, the sales of VOD in 2010 is estimated at €135.66 million, up 39.5%. Feature films represent 64.2% of revenues from VOD in 2010. The market share of French films reached 38.8%, US movies 56.2% and other countries of origin 13.0%.
The full report on the French video market, including catch-up TV and VOD, in 2010 – but only in French – can be accessed on this website.
