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TV Puls maps out strategy

March 24, 2011 07.11 Europe/London By Chris Dziadul

The Polish commercial broadcaster TV Puls expects to make a decision on its planned second channel TV Puls 2 by the end of this April, with a view to launching the service at the end of this year or beginning of 2012.

The news was given by Dariusz Dabski, the president of TV Puls, in a wide-ranging interview with Wirtualne Media.

In it he added that much depends on whether or not TV Puls 2 will be granted must-carry status.

Although TV Puls works closely with TVN on ad sales, Dabski ruled out any possible deal that would see it acquired by a larger media group.

He also said TV Puls is aiming to raise its audience share in the target 16-49 age group from the current 2% to around 3% by the end of the year or beginning of 2012.

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Filed Under: Central & East Europe, Newsline, TV Tagged With: TV Puls Edited: 24 March 2011 07:11

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