The Polish DTH platform Cyfrowy Polsat has posted good results for 2010. At the same time, it has revealed plans to add catch up TV and internet VOD to its offer this year.
Cyfrowy Polsat ended 2010 with 3,436,231 subscribers, or 234,000 more than a year earlier. The latter represented 48% of all new net DTH additions in Poland in 2010, with n claiming the second highest figure (113,00, 23%), followed by TP (84,000, 17%) and TNK (60,000, 12%).
Cyfrowy Polsat’s MVNO subscriber total meanwhile stood at 96,000 at year’s end (up by 67,000 on 12 months earlier), of whom 94% were post-paid, while 26,000 received its internet service.
ARPU for its Family package rose by 4.5% during the year to PLN42.1 (€10.4) and 20.7% to PLN11.1 for its Mini package. Churn remained steady at 10.3% in H2, though it was higher in the first half of the year.
Cyfrowy Polsat’s revenues in 2010 amounted to PLN1,496 million (+17%)and EBITDA PLN407 million (+28%). Although its net revenues were also higher at PLN258 million (+12%), those in the fourth quarter were lower at PLN37 million (-11%) than a year earlier.
Quoted in Wirtualne Media, Cyfrowy Polsat’s president Dominik Libicki said that the company would introduce both catch up TV and internet VOD this year. In the latter case, the service will be made generally available, rather than just to Cyfrowy Polsat subscribers.
Cyfrowy Polsat already operates a NVOD service, delivered by satellite.
