Lovefilm has launched its streamed WatchNow video service on to connected TVs that use Oregan Networks’ Onyx media browser.
Onyx is found on a variety of internet-enabled devices that include the Cello iViewer televisions and Digital Stream DPS-1000 set-top boxes. It is available both as a pre-installed app and as a remote upgrade to devices already in consumer homes.
“This agreement is another significant step forward in our strategy to offer the Lovefilm service through as many internet-connected devices as possible, enabling us to deliver thousands of films and TV shows to our members,” said Lovefilm CEO Simon Calver.
In addition to is films-by-post service, Amazon-owned Lovefilm has placed its Lovefilm player on internet-connected devices from Samsung and Sony, including the PlayStation 3.