The Dutch digital TV market will grow to over 6 million subscribers in 2011, according to market researcher Telecompaper. In 2010, the market grew 15% to 5.44 million subscribers at years-end.
In the fourth quarter alone, the market added a net 177,200 new digital TV subscribers, taking digital TV’s share of the entire TV market to 67.8%.
Overall, TV subscriptions in The Netherlands increased to 8.03 million at the end of 2010. Cable accounted for 55.3% of digital TV connections, followed by satellite with 17.3% (down 0.9%), terrestrial with 16.5% (down 0.6%) and IPTV with 9.1%, up 0.7% during the fourth quarter. FTTH had 1.8% of the digital TV market.
Cable operator Ziggo was the largest digital TV provider with a market share of 33.2% at years end. KPN came second with 22% of the market, followed by cable operator UPC with 16.4% and satellite TV provider CanalDigitaal with 15.1%.
