Italian TV platform Tivù is developing an over-the-top TV proposition based on the MHP application programming interface and the Marlin digital rights management system.
The company, jointly owned by Rai, Mediaset and Telecom Italia Media, is targeting broadcasters and network operators looking to serve video to connected TVs, set-top boxes and other internet-enabled devices.
Tivù is best known as the operator of the free-to-air platform TivùSat, the free-to-air satellite platform that boasted 850,000 subscribers as of February 2011.
“Tivù looks forward to working with Intertrust to build a trust and certificate management system using Marlin DRM for the Italian market,” said Alberto Sigismondi, Tivù’s chief executive officer. “Intertrust’s expertise in standardization and DRM technology coupled with our market reach and trusted brand in Italy is ideal for providing a consumer-friendly and open environment.”
Marlin DRM has already been selected by the UK YouView initiative and on Japanese national Internet TV platforms. It has been deployed within Sony’s PlayStation Network and Qriocity media services, and in the Philips NetTV Platform.
Last month Mediaset unveiled Premium Net TV, its terrestrial over-the-top service attached to its existing pay-TV offer.
