The first Sony-branded entertainment channel is to launch in the UK market on April 7.
Sony Entertainment Television debut on the Sky platform using channel 157. The slot, which previously housed the now defunct Film 24, was acquired through Canis Media.
Sony Pictures Television will target women aged 25-54 with a mix of drama, entertainment, comedy and movies. The channel has the UK rights to critically-acclaimed drama Hawthorne, and programming including the award-winning series Huff and the marital comedy Til Death. A nightly movie slot will feature titles including The Da Vinci Code, All The King’s Men and Philadelphia.
“The UK is a pivotal market for us as we continue to grow our television business,” said Eddie Nelson, senior vice president, networks, EMEA. “Sony Entertainment Television has enjoyed success around the world bringing the best international hits to viewers and we intend to create that same success here, with content specifically chosen for the UK audience.”
Sony Entertainment Television will also have a “plus one” channel, located on channel 190.
