Gazprom-Media has launched Russia’s first paid for video service over the internet. Operated in conjunction with the TV channel TNT, www.now.ru offers viewers a wide range of both film and TV content, some of which is from major Western companies.
In a wide interview with Kommersant, TVT’s CEO Roman Petrenko said that the latter include Sony Pictures, Walt Disney, WarnerTV, MTV Networks, BBC and Playboy Enterprises.
In the case of WarnerTV, this is the first time the company has entered into a contract to distribute its content over the internet in Russia.
Petrenko added the service is being offered in various packages, one of which gives access to the entire library for R499 (€12.53) a month.
He also said that its start-up costs were under $10 million (€7.25 million).